Integrated marketing communications · Lagos, since 2003
We give your brand a soul to soar.
HQSC builds brands with Emologic — our blend of emotion and logic that wins your audience's hearts and minds, and turns attention into measurable growth.
Who we are
Brand builders with heart — and a plan.
We are talented, passionate and highly professional marketing-communications practitioners, making brands better, bigger and more successful since 2003.
Our purpose is to create perception models and through-the-line consumer-connection strategies that make your brand message crisp, exciting, arresting, convincing — and rewarding.
More about HQSCOur strategy
Emologic
Emotion
Ideas that move people — stories, music, moments and craft your audience feels and remembers.
Logic
Insight, media science and a clear commercial case — so every naira works toward the outcome you need.
EMOLOGIC is our coinage for the effective blend of emotions and logic in our solutions. We appeal to your targets' hearts and minds for real brand resonance and the consumer response you want.
What we do
Full-service, or exactly the service you need.
Full-service advertising & campaigns
Through-the-line campaigns that carry one crisp idea across every screen, speaker, street and page your audience meets.
Total brand communications consultancy
Brand strategy, positioning and rebrands that build perception models your customers believe in and remember.
À la carte marketing communications
Need one sharp piece rather than a whole campaign? Pick exactly the creative, media or PR support you need.
Event management
High-octane launches, award nights and experiential storms that turn audiences into advocates.
Selected work
Briefs we've turned into results.
Nollywood at 20
Nollywood
The great return of Maltonic
Euro Global Foods and Distilleries Limited
Launching RIC-GIKO to the top
Erisco Foods Limited
Making compulsory insurance understood
National Insurance Commission (NAICOM)
Marketing the CSCS Digital Centre
Central Securities Clearing System (CSCS)
Archibuilt: 50 great reasons
Nigerian Institute of Architects (NIA)
Meet our founder
Nnanke
Harry Willie.
Brand Trust Architect
Founder & Chief Executive, HQSC Limited
Strategic Adviser for Brand Trust and Market Entry
Publisher, BRANDECONOMY
Nnanke brings more than three decades of brand and communications experience to the questions that matter most: how to enter a market, earn belief, encourage adoption and sustain growth.
He served as the founding Head of Advertising and Promotions at Globacom. Through HQSC, he also led a five-year media management engagement for Vmobile, a predecessor of Airtel Nigeria.
Explore his experience
His institutional and commercial portfolio includes assignments for the National Insurance Commission, Central Securities Clearing System, GTB, Sona Group, the Nigerian Institute of Architects and the Association of Movie Producers for Nollywood at 20, alongside work for consumer brands, political brands and public personalities.
His perspective combines experience inside a telecommunications operator with agency leadership in brand strategy and media execution. He focuses on successful market entry, customer adoption and retention, and sustainable growth.
Trusted by
- VMobile (now Airtel)
- Nigerian Institute of Architects
- National Insurance Commission
- Central Securities Clearing System
- Erisco Foods
- Euro Global Foods & Distilleries
- Nollywood at 20
- Treasureland Estate