Nollywood
Nollywood at 20
A world-class 20th anniversary campaign that reverberated across Nigeria and Africa.
- Client
- Nollywood
- Sector
- Entertainment
- Year
- 2013
- Disciplines
- Campaign strategy · Sponsorship · Event management · Music production
The brief
Plan and execute a world-class 20th anniversary campaign that will reverberate across Nigeria and Africa.
Our solution
- A high-octane, sustained four-month campaign with a full Nollywood industry blitz.
- Sponsorships secured from the Federal Government, some State governments, corporate Nigeria, Nigerian and foreign media, and the diplomatic community.
- A two-legged event — the Nollywood at 20 Glam Night and the Nollywood at 20 Awards Night — both highly successful and memorable.
- An original Nollywood at 20 celebration song.