Central Securities Clearing System (CSCS)
Marketing the CSCS Digital Centre
A corporate rebrand and nationwide campaign that met and exceeded its objectives.
- Client
- Central Securities Clearing System (CSCS)
- Sector
- Financial services
- Disciplines
- Corporate rebrand · ATL · BTL · Market storms
The brief
Develop a campaign to market the newly commissioned CSCS Digital Centre.
Our solution
- A rebrand of the parent company, Central Securities Clearing System.
- An integrated communications campaign spanning above-the-line and below-the-line deployments.
- Cluster market storms among critical audiences across the country.
- The campaign met — and exceeded — its objectives.