Erisco Foods Limited
Launching RIC-GIKO to the top
An integrated launch that boosted sales so sharply that production capacity had to expand.
- Client
- Erisco Foods Limited
- Sector
- FMCG
- Disciplines
- Integrated campaign · ATL · TTL · Portfolio branding
The brief
Prepare an integrated marketing communications campaign to launch RIC-GIKO Tomato Paste as the top brand in the tomato paste segment across Nigeria, and project the other brands in the portfolio.
Our solution
- Developed and launched a major integrated marketing communications campaign on ATL and TTL platforms.
- Extended the platform to Erisco tomato paste, RIC-GIKO seasoning cubes, Nagiko Garri Mix and Erisco Custard Chocolate Mix.
- Sales received a phenomenal boost, leading to vast expansion of production capacity.