National Insurance Commission (NAICOM)
Making compulsory insurance understood
A slice-of-life campaign that made compulsory insurance easy for every Nigerian to understand.
- Client
- National Insurance Commission (NAICOM)
- Sector
- Public sector
- Disciplines
- Public education · TV · Radio · Press · Outdoor
The brief
Develop a campaign to inform and educate Nigerians on the need to buy appropriate covers for the various compulsory insurances.
Our solution
- A slice-of-life creative strategy built around everyday moments — the motor accident, the building site.
- Communication materials across TV, radio, press and billboards.
- Achieved easy understanding among the target audience.