Who we are
A team of strategists, creatives, media planners and event producers who have built and rebuilt brands across entertainment, FMCG, financial services, telecoms, real estate and the public sector.
About HQSC
Making brands better, bigger and more successful since 2003.
HQSC is an integrated marketing communications company based in Ilupeju, Lagos. We are talented, passionate and highly professional practitioners who treat every brand as if it were our own.
Our purpose
To give your brand a soul to soar at all times — creating perception models and through-the-line consumer-connection strategies that make your brand message crisp, exciting, arresting, convincing and rewarding.
Our strategy
We operate an Emologic system of brand-building: the effective blend of emotions and logic. We appeal to your targets' hearts and minds for effective brand resonance and the consumer feedback you want.
Leadership
Nnanke
Harry Willie.
Brand Trust Architect
Founder & Chief Executive, HQSC Limited
Strategic Adviser for Brand Trust and Market Entry
Publisher, BRANDECONOMY
Nnanke brings more than three decades of brand and communications experience to the questions that matter most: how to enter a market, earn belief, encourage adoption and sustain growth.
He served as the founding Head of Advertising and Promotions at Globacom. Through HQSC, he also led a five-year media management engagement for Vmobile, a predecessor of Airtel Nigeria.
Explore his experience
His institutional and commercial portfolio includes assignments for the National Insurance Commission, Central Securities Clearing System, GTB, Sona Group, the Nigerian Institute of Architects and the Association of Movie Producers for Nollywood at 20, alongside work for consumer brands, political brands and public personalities.
His perspective combines experience inside a telecommunications operator with agency leadership in brand strategy and media execution. He focuses on successful market entry, customer adoption and retention, and sustainable growth.
How we work
From brief to breakthrough.
- Listen. We start with your business goal, your market and the people you need to move.
- Find the feeling. We uncover the emotional truth that makes your brand matter.
- Make the case. We back the idea with logic — positioning, channel mix and media science.
- Launch loud. We execute through the line: digital, broadcast, outdoor, press and events.
- Sustain. We measure, optimise and keep the brand soaring long after launch day.
- VMobile (now Airtel)
- Nigerian Institute of Architects
- National Insurance Commission
- Central Securities Clearing System
- Erisco Foods
- Euro Global Foods & Distilleries
- Nollywood at 20
- Treasureland Estate