Euro Global Foods and Distilleries Limited
The great return of Maltonic
A total rebrand and high-impact relaunch for a much-loved malt brand that had been off the market since 2006.
- Client
- Euro Global Foods and Distilleries Limited
- Sector
- Beverages
- Disciplines
- Rebrand · Packaging · Radio & TV · Digital & social · Launch event
The brief
Do a total rebrand of Maltonic, an old malt brand in existence from the 1980s until production stopped in 2006. Develop a relaunch strategy and campaign for high-octane impact in selected locations in the South-West.
Our solution
- A powerful pack rebrand.
- A memorable theme jingle, radio commercials and a reveal commercial.
- A high-octane relaunch event.
- A highly interactive and engaging digital campaign — including the #TasteTheGreatness countdown and the Maltonic Greatness Challenge.